Give them a little preview of what your video promises but don’t give away too much ultimately, you want them to click through and watch. And, yes, get a little extra and email your entire list. It makes sense that you should then also actively promote them.Ĭross promote, cross promote, cross promote! When a new video goes live, share it on social media. You pour your heart and soul, not to mention countless hours, into brainstorming, filming, editing, and perfecting your videos. YouTube is not a build-it-and-they-will-come kind of thing. You have an email list, right? Great! Because it’s time to use it. (They love that.) Tip #5: Alert your email list + social media Talk about making it easy on your viewers. Not only do playlists make your videos easier to find, but they give you more opportunities to use your keywords, pull together related videos, and build awesome playlists that auto-play. Playlists aren’t something we normally consider as a way to promote a YouTube channel, but this best-kept secret can definitely net you more viewers. It takes just an extra 5-10 minutes of your time – check out Canva’s free YouTube thumbnail how-to’s – and can build anticipation and compel viewers to click. Rule of thumb: If you want more clicks, create a custom video thumbnail. Tip #3: Pick the best video thumbnailĪside from your video title, the single most important factor in getting clicks? Your video thumbnails – they can make the difference between a click-through and a scroll-by. Check out this post for tips on using powerful words in your social media marketing campaigns. To do so, be sure your titles include keywords, are concise and to-the-point, are compelling, and do not include clickbait (clickbait is very 2016). This is your chance to grab their attention (and never let it go): Write irresistible, highly clickable titles that your viewers can’t help but open. Tip #2: Wear your title wellĪs people troll YouTube, they usually pay the most attention to video thumbnails (see tip #3) and video titles. Then, sprinkle those keywords and phrases into all your content opportunities, above. What will people search for, when they want to find a channel or content like yours? Think creatively. Hot tip: With everything you do, keep keywords and key phrases in mind. lots of comments) also rank higher in search. Engage: There’s no hard-and-fast policy but as a general rule, videos that have higher engagement rates (ex.Tag, tag, and tag some more: Because tags make your videos more accessible to the search engines.So, be sure to optimize them for the keywords that count. Optimize video titles + descriptions: Think Google doesn’t pay attention to video? Google loves video and, while its spiders can’t crawl every word of your video content, you’d better bet they’re reading your video titles and descriptions.Make one – and make sure to punch it up with lots of your brand personality and content – and then, let it reel in new subscribers. Upload a channel trailer: You’ve seen trailers before they’re the auto-play videos that grab a first-time (or unsubscribed) viewer’s attention.This is your opportunity to not only tell YouTube who you are and what you do, but also to infuse personality into the very first thing some people will see, when they happen upon your channel. Write a channel description: And make it awesome.And, once they’ve found you, you want to be sure that your brand identity remains consistent: the same logos, colors, fonts, images, and other elements, across your YouTube. That way, if someone googles you, they’ll be sure to hit upon your YouTube channel. Establish brand identity: In everything you do, everywhere online (and in person), build your brand identity.That’s right – we’re talking 100% best practices, natural, organic YouTube SEO.īeyond the super basics – for example, choosing the right YouTube category and beefing up your contact details to provide everything that’s asked – there are a few things you can do to boost the SEO of your YouTube channel: The absolute, #1, very first thing to do to promote your YouTube channel? Optimize your account. But, it’s very possible and you are very capable. And yes, there will be some research, some trial-and-error, and some good ol’ finger-crossing luck involved. The truth is, you can go a long way toward growing and promoting your YouTube channel, without paying a dime.
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